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Radio advertising: How to chase your customers away from your business...
This video is a perfect example of how to "shout" at your customers and make them run far, far away from you and your business. Cheesy marketing at its best!
Would you resign from your job using Facebook?
It seems as if a few people either have, or would, resign from their jobs on Facebook. However, it looks like most Australians resist using Facebook for personal communications. B & T Magazine surveyed 962 people and asked:
"Would you do any of the following things using Facebook?"
Fire an employee? 1% said yes.
Resign from your job? 2% said yes.
Dump your boyfriend/girlfriend? 2% said yes.
Ask someone out on a date? 10% said yes.
Declare your love for someone? 8% said yes.
The good news is that 77 percent of Australians surveyed said that they would not do any of the above on Facebook. It's vital that your Facebook personal and business profiles are kept completely seperate.
Do you really need a blog?
Do you really need a blog? The question should be: Do you want to improve your online presence and increase sales?
Blogs encourage communication between you and your customer. Monologues, or rather one-way communications, will never be as beneficial as finding out exactly what your customers think of you - and how you can improve.
5 Reasons you need a blog
1. Relevant and consistent blogs portray you as an expert in your field.
2. Verifiable and reliable information builds trust.
3. Regular content posting makes your site or blog search engine friendly.
4. Content-rich blogs provide relevant information, which drives traffic to your site.
5. Blogs are a non-threatening place for customers to generate discussions.
Your customers are discussing you right now. Give them the place to provide feedback, where you can monitor and engage with comments. By actively tackling any issues, or thanking customers for positive feedback, customers will know that they can trust you to solve their problems.
Get your web designer to add a blog to your site, or try one of the free blogging platforms available like Wordpress. The key is to keep it current, consistent and relevant to your industry.
Related blogs:
Basic blogging tips for beginners
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