Joanne Grey's blog

Finally! You've set aside the time to do your newsletter. You've got your coffee made, your chair is comfy and you're sitting at your desk. You stare at your screen, hoping the information will flow through you. It doesn't. Often, the hardest part about writing a newsletter is figuring out what to include.

A professional copywriter will save you heaps of time and cost less than you think!  A copywriter that specialises in newsletter design, writing and tracking data will gather relevant content from you and incorporate it into a powerful, targeted sales message.

Your professional copywriter, or newsletter writer, will include some or all of the following segments in your newsletter:

• current and relevant news items that are of interest to your target audience
  
• a theme or topic focus that is relevant to your industry
• articles
• industry expert column - this should be you
  
• new or existing product reminder
• product or service review
• a case-study

Place advertisements strategically throughout your content. Keep them subtle and always content-rich.

Most of all, keep it newsworthy. Rehashing old news, or telling your customer how fabulous you are, is boring. A newsletter provides news.

Spotted Wombat is a comprehensive content marketing and copywriting service in Brisbane, Australia. We provide writing for brochures, newsletters, websites, articles, white papers, press releases, blogs or any online publications.

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It's simple. Ebooks are the ideal platform from which to launch your services. An ebook filled with useful tips, case-studies and valuable information will provide a reference source for your customers. 

If your ebook is a source of valuable information to which your customer constantly refers, who do you think they trust? To whom do you think they will give their business?

Here are 3 reasons why an ebook works:

1. You can quickly, visually and inexpensively establish thought-leadership with an ebook that provides relevant information on the toughest challenges your customers face.

By answering your customer's question before they think to ask – by understanding the problems and issues your customer faces from their perspective (not your own) – you build trust. Trust = engagement. Engagement = business.

2. A free ebook sets you up as an expert leader in your field, as well as being a wonderful incentive to entice your prospects to engage with you.

If you are providing useful, relevant information to your customers, they will automatically think of you when they need particular services. By providing information, I don’t mean telling them how wonderful you are, or how fabulous your new premises are. I mean relevant information that solves a customer's problem, answers a question or makes their life easier for them.

3. Ebooks are easy to pass along from one prospect to another, giving you potentially infinite reach.

A free ebook, with valuable information is always welcome. Yes, your competitors may download your ebook and use it for their own game. Bully for them. It has YOUR branding and YOUR business will be the one to benefit. Would you trust someone who nicked someone else’s ebook?

TIPS: Ensure that your ebook is packed full of useful and relevant information. Keep it professional - no spelling or grammatical errors. If writing is not your strong point, get an experienced writer to write your ebook.

Well done to the Atlantis Marcoola Beachfront Resort on a well-timed newsletter and a tempting offer.

I stayed there quite a while ago and was quite surprised to receive an e-newsletter from them yesterday. As newsletters are one of my main services, I was delighted to see this wonderful message that was tempting and perfectly timed. 

The best part is the photo of the beach at Marcoola! I'm sure that it got people drooling for more - it certainly made me want to close the office and head straight for the beach.

Easter is coming up and most of us think that Easter Weekend is expensive, fully-booked and we'd stand no chance of going away at this late stage. Well, Atlantis Marcoola have come up with a nifty way of telling us the beach is beautiful, there is accommodation available - PLUS there's a discount.

Fabulous job - I think we can all learn from your example. Please note that I am in no way affiliated or connected with Atlantis Marcoola, apart from being a guest there a few months ago.

See an excerpt of the newsletter below:

"The Sun is Shining - finally!

It’s been quite a while since we’ve emailed a Guest Newsletter, so for those guests who have been asking, thanks for thinking of us.  If you’d rather not hear the news, unsubscribe here.
 
The most important news we need to tell you is that the weather is amazing and the beach is beautiful.  After weeks of rain and strong winds, The Sunshine Coast is finally being true to its name and providing us with perfect March days. 

Easter is only days away, but still we have a few rooms available if you’ve been thinking about a break but didn’t think you’d find availability.  Your 10% return guest discount still applies in Mid Season, so don’t hesitate to call soon or we will definitely be fully booked and you could miss out on your last chance to bask in the warmth of an early Easter weekend by the ocean.  After the holidays, we will be offering some amazing specials for those of you who don’t have school aged children. 

Take a look at some of our specials and call us on our freecall number, 1800 247 700.

Marcoola Beach at the moment!"

Joanne Grey from Spotted Wombat is a copywriter in Brisbane. Spotted Wombat builds content marketing websites, creates and manages newsletters, writes blogs and articles, plus offers a range of other writing and online services.