Spotted Wombat

Facebook was launched six years ago by Mark Zuckerberg and his roommates at Harvard University. 

“Facebook began six years ago today as a product that my roommates and I built to help people around us connect easily, share information and understand one another better,” Zuckerberg said.

“People around the world are using the service to share information about events big and small and to stay connected to everyone they care about.”

Last year, Facebook replaced MySpace last year as America’s top online social network.

If you are still unsure about the power and effect of social media – think again. It’s not going to go away. Marketing has changed and social networking is here to stay. It’s time to engage with your customers, to listen instead of broadcast, and join in before you get left behind your competitors.
 

1. Consistency

 Consistency is key to creating a valuable and loyal following of clients, particularly if your blog is informative and easy to follow. By the time your prospective customers are ready for your services, they will already know a lot about your business and expertise. Giving you their business is really only the next logical step.

2. Blog every week

Marketing consultants initially believed that a weekly blog was sufficient. Now, it really is the minimum. In fact, many of my blogs REDUCE sales when blog posts drop to less than twice a week.

3. Reality tip

There are ways to get around regular blogging without you sweating over your computer each day. One way is to get your employees to each post one blog per week. A team of five, each blogging once a week - means daily postings for your blog.Or, hire a writer that is prepared to find out a little about your business and will blog on your behalf.

Let's get back to basics. You need customers. Wouldn't it be nice to get to know them a little, too? Content marketing allows you to form relationships where you are seen as a TRUSTED expert in your industry. Read more >>

Writing for the web is different to other forms of writing.

Visitors to your website have a limited attention span, in fact -  you are lucky if they give you 4 seconds of their time before hitting their back button. People read 25% slower from a screen than from a printed page.

Writing for the web

This means that your web-writing needs to:

1. grab the reader's attention immediately
2. keep them engaged long enough to make them interested in your site
3. be easy to read and easy to understand

Effective internet writing

The best way to ensure good web-writing is to:

• use shorter paragraphs and break them into thoughts
• get to the point quickly
• use short sentences
• use Plain English 
• use simple words wherever possible: Utilize use - don't use utilize
• use bulleted-lists and headings

KISS - Keep it short and simple.

Wordy thought for today:

Deliver me from writers who say the way they live doesn't matter. I'm not sure a bad person can write a good book. If art doesn't make us better, then what on earth is it for - Alice Walker.

Spotted Wombat is a comprehensive copywriting service in Brisbane, Australia. We provide a complete, online presence for your business.

Traditional marketing vehicles (such as newspapers and TV) are getting less share of voice, which means that they will be less helpful in getting your message in front of your customers.

Marketing has changed. Read more >>