Joanne Grey's blog
Fresh Web Content
Valuable and consistent web content that offers a solution to your information-hungry buyers, will create a powerful relationship between you and your clients.
You can attract sales by having an expert, online presence.
Forrester research discovered that 90 % of purchasing decisions begin online (2007). This means that BEFORE you even realise that a client exists - they know a lot about your business.
Google's new date-stamping process (Google Caffeine) of ensuring that the freshest, most relevant content outranks old, stagnant information - will send warning signals to "brochure" sites that are seldom updated.
You can seize this opportunity to educate potential buyers about your industry, by providing valuable and relevant content. If you provide answers to your prospective clients' questions before they even ask, you immediately portray expertise in your field.
Content marketing builds a high level of trust and encourages sales for a small financial outlay. However, your content must be useful and provide relevant information. Buyers know the difference between information and a sales pitch.
Boost your marketing now by adding fresh content to your website, white papers to download and if you haven't done so already - start your blog today!
Wordy thought for today:
A "latrant" means someone who constantly complains.
Spotted Wombat is a comprehensive copywriting service in Brisbane, Australia. We provide writing for brochures, newsletters, websites, articles, white papers, press or media releases, blogs or any other writing that enhances your business.
E-marketing mailing lists
Do you have a mailing list? No? Yes, you do!
Your mailing list Read more >>
Basic blogging tips for beginners
The web is about words. Blogging is about words. Images and videos are great, but they are not enough. The bottom-line is that if you don't have words, you are unlikely to provide all the information your customer needs from you.
Basic blogging tips for beginners
A blog is a great way to start communicating with your customer. Here are a basic few tips on blogging:
- Just do it: Don't wait around until tomorrow. Set your blog up and make your first entry now!
- Use show and tell: Show a picture and tell with words. Use Plain English and simple words.
- Get your point across: Get to the point in the first sentence. You are lucky if your visitor gives you 4 seconds of their time.
If you don't have the time or inclination to write your blog, ask a staff member to manage your blog - or employ a professional. There are many writers that will blog for you - but check examples of their work first. Avoid the likes of outsourced writers from non-English speaking countries. Your blog is a window to your business. Keep it polished, shiny and professional looking.
Wordy thought for today:
To "fnese" is to snore.
Spotted Wombat is a comprehensive copywriting service in Brisbane, Australia. We provide writing for brochures, newsletters, websites, articles, white papers, press or media releases, blogs or any other writing that enhances your business.
6 Steps to Content Marketing Success
6 Steps to Content Marketing
Author and change catalyst, Seth Godin, is an avid believer in the power of Content Marketing.
Seth recently listed 6 specific steps to success Read more >>
Getting Press Releases Published
The most important thing to bear in mind when writing a press release for your organisation is to make it newsworthy. If you advertise in your press release, journalists will assume that you are after free publicity and will literally bin your work.
A press release is an announcement. If you can imagine people thinking, "I didn't know that," then you are on your way to getting your release published.
Items that can be considered newsworthy are:
- An award that your company has won: focus on the award and not you;
- A poll or survey that your company has conducted: publish the results;
- Recent changes to the law: legal matters that affect you and your clients;
- High profile staff changes: incoming and outgoing staff;
- Community interest: a staff members personal battle with cancer inspires the company to sponsor an event;
- Unusual company perks: childcare facilities onsite for shift workers; table tennis table in staff room or allowing pets at work;
- Competitions: again, focus on the competition more than your organisations.
Focus on providing information and not only on advertising your company and you will find that your publishing record will improve.
Spotted Wombat is a comprehensive copywriting and content marketing service in Brisbane, Australia. We provide writing for brochures, newsletters, websites, articles, white papers, press or media releases, blogs and anything else that you may need a writer for.
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