Spotted Wombat

No, newsletters are not outdated. I know that e-newsletters arriving daily in your mailbox is no fun. Especially when you have not joined a particular mailing list.

E-newsletters are still good for keeping your clients informed about your industry, as well as giving them a nudge or a reminder about your services.

However, today's newsletters serve an additional function.

Let me run this by you. An e-newsletter that is available on your site, with an opt-in option, increases your search engine listings.

Newsletters are one more way of providing fresh content for your website. If your newsletter is uploaded to your website, search engines view them as updated content. As an example, assume you're a printer. I need brochures printed. I've searched for "printing brochures Brisbane" and Google finds your newsletter article "Things to check before printing your brochure."

I'll follow the link, because this is something I should read before approaching a printer. The article is informative and helps me; it also encourages me to read your newsletter. I discover that you (the printer) print brochures and that you are offering a discount to new clients. Your contact information is on your newsletter and I see that you are in my area. It's highly likely that I will contact you.

Informative, relevant content uploaded to your site using e-newsletters increases your chance of exposure on search engine listings. With over 31 billion Google searches each month, businesses need all the help they can get.

Wordy thought for today:

The phrase "sleep tight" originated when mattresses were set upon ropes woven through the bed frame. To remedy sagging ropes, one would use a bed key to tighten the rope.