Brochures

Brochure copy

Writing brochure copy need not be difficult. Here are 5 things you need to know before writing copy for your brochure:

1. Benefits first

Always provide the benefits to the customer first, before anything else. Think "WIIFM?(What's in it for me).

2. Entice and encourage

Entice the reader to read more, by providing good flow between the pages of your brochure.

3. Plain English

Use simple language. Plain English is easy-to-understand and memorable - and not all of your clients may have English as their native tongue.

4. Avoid technical jargon

Your clients don't need to know about all the technical details of your product in your brochure.

5. Avoid boring company history

Nobody cares about the founder of your company who walked 10 miles through the snow. Use a brief sentence like: "We have been providing people with emergency, after-hours plumbing service in Brisbane for 35 years" and leave it at that.

Wordy thought for today:

'This before all: ask yourself in the quietest hour of your night: must I write?  Dig down into yourself for a deep answer.  And if this should be in the affirmative, if you may meet this solemn question with a strong and simple, I must, then build your life according to this necessity.' Rainer Maria Rilke

Spotted Wombat is a comprehensive content marketing and copywriting service in Brisbane, Australia. We provide writing for brochures, newsletters, websites, articles, white papers, press or media releases, blogs or any other writing that enhances your business.

White space is one of the most undervalued tools in content marketing.

What is white space?

• the area around a headline
• page margins
• vertical spaces between columns
• open space at the end of unjustified text
• paragraph spacing
• paragraph indentations
• spacing between lines

White space doesn't have to be white. It can be any colour and is really just a background.

Why is white space important?

White space allows text to stand out and provides a contrast. Think of headlines that capture your attention. Are they big, bold and surrounded by space? Have a closer look at the headline and you will see that it is the white space that has made it "jump" out from the page.

White space also gives the eye a chance to rest and draws attention to key points in your document. Less is more when you are trying to attract readers. Make it easy for them, by ensuring that you emphasise your message with plenty of white space.

Wordy thought for today:

Spotted Wombat is a comprehensive copywriting service in Brisbane, Australia. We provide writing for brochures, newsletters, websites, articles, white papers, press or media releases, blogs or any other writing that enhances your business.