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Content Marketing
How to Attract Sales
Attract sales by having an expert, online presence with content marketing. Valuable and relevant content that offers a solution to your information-hungry buyers will create a powerful relationship between you and your clients.
Forrester research discovered that 90 % of purchasing decisions begin online (2007). This means that BEFORE you even realise that a client exists - they know a lot about your business.
Opportunity
You can seize this opportunity and educate potential buyers about your industry, by providing valuable and relevant content. If you provide answers to your prospective clients' questions before they even ask, you immediately portray expertise in your field.
Trust
Content marketing builds a high level of trust and encourages sales for only a small financial outlay. However, your content must be useful and provide relevant information. Buyers know the difference between information and a sales pitch. The key is to give your customers content that will help them, inform them and encourage them to trust you as THE expert in your industry.
Content
Content marketing such as blogs, newsletters, email marketing messages, articles, ebooks and compelling web content will go a long way in ensuring that you are seen as the master of your trade.
Why not give content marketing a go? It's much cheaper than traditional marketing campaigns and, in our opinion, far more powerful!
BrandKarma: How do you treat your customers and employees?
Brandkarma is a feedback website, which, according to founder Craig Davis, was launched to "help everyone make better brand choices and influence brand behaviour for good".
Most websites will have glowing customer testomionials. Why? Because no company is going to publish any negative feedback about themselves... Read more >>
How to Build Trust in 3 Easy Steps
A whopping 78% of 26,000 people surveyed* said that amongst all advertising, customer recommendations were the most credible in making purchasing decisions. The bottom line is that customers need to trust businesses and businesses need customers to trust them.
Content Marketing for Your Business
Let's get back to basics. You need customers. Wouldn't it be nice to get to know them a little, too? Content marketing allows you to form relationships where you are seen as a TRUSTED expert in your industry. Read more >>
Content Marketing - How Marketing has Changed
Traditional marketing vehicles (such as newspapers and TV) are getting less share of voice, which means that they will be less helpful in getting your message in front of your customers.
Marketing has changed. Read more >>
