Content Marketing

Content Marketing - Give Them What They Want

Content Marketing

Use Content Marketing to give your customers what they want. The term Content Marketing isn't just Read more >>

Should we Provide Free Information?

One of the questions I am often asked is whether people should give away their knowledge and expertise for free.

After all, if someone can get the information for free, why wouldn't they use you as a source and Read more >>

What if you were seen as THE expert in your industry?

Junta42's Joe Pulizzi always has something interesting to say and provides good content about Content Marketing. Therefore, Joe is seen as an expert in Content Marketing (a label that he consistently lives up to). Read more >>

Marketing newsletter

Would you read a newsletter full of adverts?

I don't.

What are newsletters for, then? Read more >>

Don't say "Content is King" again!

"Content is King." Stop saying that! Wherever I go, I run into SEO specialists, weekend web designers and wannabe freelancers telling me that "Content is King". I get it. Read more >>

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