Ebooks

It's simple. Ebooks are the ideal platform from which to launch your services. An ebook filled with useful tips, case-studies and valuable information will provide a reference source for your customers. 

If your ebook is a source of valuable information to which your customer constantly refers, who do you think they trust? To whom do you think they will give their business?

Here are 3 reasons why an ebook works:

1. You can quickly, visually and inexpensively establish thought-leadership with an ebook that provides relevant information on the toughest challenges your customers face.

By answering your customer's question before they think to ask – by understanding the problems and issues your customer faces from their perspective (not your own) – you build trust. Trust = engagement. Engagement = business.

2. A free ebook sets you up as an expert leader in your field, as well as being a wonderful incentive to entice your prospects to engage with you.

If you are providing useful, relevant information to your customers, they will automatically think of you when they need particular services. By providing information, I don’t mean telling them how wonderful you are, or how fabulous your new premises are. I mean relevant information that solves a customer's problem, answers a question or makes their life easier for them.

3. Ebooks are easy to pass along from one prospect to another, giving you potentially infinite reach.

A free ebook, with valuable information is always welcome. Yes, your competitors may download your ebook and use it for their own game. Bully for them. It has YOUR branding and YOUR business will be the one to benefit. Would you trust someone who nicked someone else’s ebook?

TIPS: Ensure that your ebook is packed full of useful and relevant information. Keep it professional - no spelling or grammatical errors. If writing is not your strong point, get an experienced writer to write your ebook.

White space is one of the most undervalued tools in content marketing.

What is white space?

• the area around a headline
• page margins
• vertical spaces between columns
• open space at the end of unjustified text
• paragraph spacing
• paragraph indentations
• spacing between lines

White space doesn't have to be white. It can be any colour and is really just a background.

Why is white space important?

White space allows text to stand out and provides a contrast. Think of headlines that capture your attention. Are they big, bold and surrounded by space? Have a closer look at the headline and you will see that it is the white space that has made it "jump" out from the page.

White space also gives the eye a chance to rest and draws attention to key points in your document. Less is more when you are trying to attract readers. Make it easy for them, by ensuring that you emphasise your message with plenty of white space.

Wordy thought for today:

Spotted Wombat is a comprehensive copywriting service in Brisbane, Australia. We provide writing for brochures, newsletters, websites, articles, white papers, press or media releases, blogs or any other writing that enhances your business.