Spotted Wombat

You have the most beautiful website. It includes everything you've ever wanted. Except... nobody can find you. What's the point of spending thousands of dollars on a website if you get no return on your investment?

There are many things that you can do today to improve your chances of being found on the internet. Start today with just one thing! List yourself on one internet directory per day for the next 10 days. You'll need a keyword-rich description of your services, plus some time to upload the relevant contact information.

Some internet directories you might want to start with are:

www.truelocal.com.au

www.hotfrog.com.au

www.dlook.com.au

You'll find more if you do a simple internet search on business directories or internet directories. Most directories are free, although you may get contacted by a sales person who will try and sell you advertising on their site. My advice? - if you commit to working on making yourself found, then your money is better spent implementing some good Search Engine Optimisation (SEO) and developing your content.

TIP: Adapt the description about your services for each new directory. Make sure you include your keywords!

Many savvy customers are armed with information about your company before they make their first contact with you. What this means is that your customer has already started forming a relationship with you, which makes it easier for them to buy your product or services. Read more >>

Writing for the web is different to other forms of writing.

Visitors to your website have a limited attention span, in fact -  you are lucky if they give you 4 seconds of their time before hitting their back button. People read 25% slower from a screen than from a printed page.

Writing for the web

This means that your web-writing needs to:

1. grab the reader's attention immediately
2. keep them engaged long enough to make them interested in your site
3. be easy to read and easy to understand

Effective internet writing

The best way to ensure good web-writing is to:

• use shorter paragraphs and break them into thoughts
• get to the point quickly
• use short sentences
• use Plain English 
• use simple words wherever possible: Utilize use - don't use utilize
• use bulleted-lists and headings

KISS - Keep it short and simple.

Wordy thought for today:

Deliver me from writers who say the way they live doesn't matter. I'm not sure a bad person can write a good book. If art doesn't make us better, then what on earth is it for - Alice Walker.

Spotted Wombat is a comprehensive copywriting service in Brisbane, Australia. We provide a complete, online presence for your business.

Valuable and consistent web content that offers a solution to your information-hungry buyers, will create a powerful relationship between you and your clients.

You can attract sales by having an expert, online presence.

Forrester research discovered that 90 % of purchasing decisions begin online (2007). This means that BEFORE you even realise that a client exists - they know a lot about your business.

Google's new date-stamping process (Google Caffeine) of ensuring that the freshest, most relevant content outranks old, stagnant information - will send warning signals to "brochure" sites that are seldom updated.

You can seize this opportunity to educate potential buyers about your industry, by providing valuable and relevant content. If you provide answers to your prospective clients' questions before they even ask, you immediately portray expertise in your field.

Content marketing builds a high level of trust and encourages sales for a small financial outlay. However, your content must be useful and provide relevant information. Buyers know the difference between information and a sales pitch.

Boost your marketing now by adding fresh content to your website, white papers to download and if you haven't done so already - start your blog today!

Wordy thought for today:

A "latrant" means someone who constantly complains.

Spotted Wombat is a comprehensive copywriting service in Brisbane, Australia. We provide writing for brochures, newsletters, websites, articles, white papers, press or media releases, blogs or any other writing that enhances your business.

People don't read web pages the way they read printed materials. A website needs to grab a reader's attention immediately with a headline and a promise of useful information. 

Once your reader has started reading your web content, you've got to keep them engaged. Use bullet points, numbered lists and a combination of short and long sentences. It also pays to keep your paragraphs short.

Paragraph lengths

Have you ever looked at a Press Release? You'll notice that each idea or quotation is seperated by a double line space. It's similar with web content writing. Avoid long paragraphs and allow your readers' eyes to relax by providing plenty of spaces and white space.

Limit paragraphs to one idea

Ensure that your paragraphs only feature one idea. Your readers will find it easier to scan each paragraph and understand what each section is about. When readers get used to your style of writing, they will feel confident in scanning your page, paragraph by paragraph, and not feel as if they are missing anything important.

Spotted Wombat is a comprehensive copywriting and content marketing service in Brisbane, Australia. We get you online fast. We'll write your newsletters, websites, articles, white papers, press or media releases, blogs or ebooks. We'll also manage your mailing lists and provide detailed statistics for your email marketing messages. We can even design your website for you and give you access to update it as often as you like.