Attract sales by having an expert, online presence with content marketing. Valuable and relevant content that offers a solution to your information-hungry buyers will create a powerful relationship between you and your clients.
Forrester research discovered that 90 % of purchasing decisions begin online (2007). This means that BEFORE you even realise that a client exists - they know a lot about your business.
You can seize this opportunity and educate potential buyers about your industry, by providing valuable and relevant content. If you provide answers to your prospective clients' questions before they even ask, you immediately portray expertise in your field.
Content marketing builds a high level of trust and encourages sales for only a small financial outlay. However, your content must be useful and provide relevant information. Buyers know the difference between information and a sales pitch. The key is to give your customers content that will help them, inform them and encourage them to trust you as THE expert in your industry.
Content marketing such as blogs, newsletters, email marketing messages, articles, ebooks and compelling web content will go a long way in ensuring that you are seen as the master of your trade.
Why not give content marketing a go? It's much cheaper than traditional marketing campaigns and, in our opinion, far more powerful!