Content Marketing TOC Principle
Forrester research discovered that 90 % of purchasing decisions begin online (2007). This means that before you realise that a client exists - they know a lot about your business. The TOC principle (Trust, Opportunity, Content) is an ideal way for all business owners to attract sales and build credibility in their industry.
The TOC Principle
Content marketing builds a high level of trust and encourages sales for only a small financial outlay. However, your content must be useful and provide relevant information. Buyers know the difference between information and a sales pitch. The key is to give your customers content that will help, inform and encourage them to trust you as THE expert in your industry. More on how to build trust here.
You can seize this opportunity and educate potential buyers about your industry, by providing valuable and relevant content. If you provide answers to your prospective clients' questions before they ask, you immediately portray expertise in your field.
Content marketing such as blogs, newsletters, email marketing messages, articles, ebooks and compelling web content will go a long way in ensuring that you are seen as the master of your trade. See if a blog is right for you here.
Why not give content marketing a go? It's much cheaper than traditional marketing campaigns and, in our opinion, far more powerful.
Spotted Wombat is a Brisbane copywriting and web design studio specialising in copywriting services for websites, blogs, brochures, newsletters, advertorials, articles and social networking sites.