3 Reasons Why Ebooks Work
It's simple. Ebooks are the ideal platform from which to launch your services. An ebook filled with useful tips, case-studies and valuable information will provide a reference source for your customers.
If your ebook is a source of valuable information to which your customer constantly refers, who do you think they trust? To whom do you think they will give their business?
Here are 3 reasons why an ebook works:
1. You can quickly, visually and inexpensively establish thought-leadership with an ebook that provides relevant information on the toughest challenges your customers face.
By answering your customer's question before they think to ask – by understanding the problems and issues your customer faces from their perspective (not your own) – you build trust. Trust = engagement. Engagement = business.
2. A free ebook sets you up as an expert leader in your field, as well as being a wonderful incentive to entice your prospects to engage with you.
If you are providing useful, relevant information to your customers, they will automatically think of you when they need particular services. By providing information, I don’t mean telling them how wonderful you are, or how fabulous your new premises are. I mean relevant information that solves a customer's problem, answers a question or makes their life easier for them.
3. Ebooks are easy to pass along from one prospect to another, giving you potentially infinite reach.
A free ebook, with valuable information is always welcome. Yes, your competitors may download your ebook and use it for their own game. Bully for them. It has YOUR branding and YOUR business will be the one to benefit. Would you trust someone who nicked someone else’s ebook?
TIPS: Ensure that your ebook is packed full of useful and relevant information. Keep it professional - no spelling or grammatical errors. If writing is not your strong point, get an experienced writer to write your ebook.