6 Steps to Content Marketing Success

6 Steps to Content Marketing

Author and change catalyst, Seth Godin, is an avid believer in the power of Content Marketing.

Seth recently listed 6 specific steps to success

- all of which can be related to Content Marketing.

Step # 1: Attitude

Where does your expertise and a prospective customer's need for content meet? These content areas are key to your content marketing strategy. Your unique content offerings should be relevant to your product and services.

Step # 2: Approach

Ask some questions and listen. Find out what the real pain points of your audience are and fix them. Supply a cure for the pain. Use Twitter Search, Google Alerts and other social media tools to listen to what your customers are struggling with - and strive to solve their problems with content. Dig deep.

Step # 3: Goals

OK - you've listened to your customers and you've figured out how your content can show your expertise. The next step is to figure out your goals. Remember, you can't have plan a strategy without clear goals.

Step # 4: Strategy

Once your goals, approach and attitude are clearly defined - you can work on your strategy.

Step # 5: Tactics

Start by finding the most effective tactics based on the first four steps. An ebook may be trendy but will it really work for your business? Or will a blog reach your audience faster? Is Twitter a good idea for retirees, or will a Facebook cast a wider net? Don't use these tools until you understand why these tactics are a good or bad idea for your organisation.

Step # 6: Execution

Execute the plan. Execution is extremely important, but meaningless without the first five steps.

"If the top of the hierarchy is messed up, no amount of brilliant tactics or execution is going to help you at all, " says Seth Godin.

I need help with my Content Marketing strategy.

Spotted Wombat can help you define and reach your online marketing goals. We are based in Brisbane, but will work with you wherever you are located. You'll find your blogs, Twitter, newsletters, Facebook, ebooks and web content become easier to manage when you engage with Spotted Wombat.