Spotted Wombat

A press release is presented in a standard format and uses a consistent style. Styles vary from organisation to organisation, although the basic rules always apply.

9 Key elements to include in your press release

1. The words "Media Release" clearly stated;
2. Where it is from (use a letterhead, or company logo);
3. Date;
4. Distribution or publication date (whether it is for immediate distribution or embargoed);
5. Headline in the active voice;
6. Page numbers: 1 of 2; 2 of 2, etc. (if more than one page);
7. Use at least one-and-a-half line-spacing and use wide margins for journalist's notes;
8. List the name, all contact numbers, email addresses and after-hours numbers for the main contact person;
9. Link to quality images, or attach images to be used. Alternatively, provide information about photo opportunities.

Stick to keeping your press release short and use clear language, follow the above 9 elements your press release must include, and you will find that press release writing is not all that difficult.

Wordy thought for today:

The number 4 is the only number in the English language that has the same number of letters in its name as its meaning.

 Spotted Wombat is a comprehensive copywriting service in Brisbane, Australia. We provide writing for brochures, newsletters, websites, articles, white papers, press or media releases, blogs or any other writing that enhances your business.