Bacn or Spam

Unlike spam, which is unsolicited email, bacn is what you have signed up for, but don't necessarily want to read now - or ever. Bacn is the newsletter you receive after downloading a free report, or the special offer you don't care about after you've read an ebook.

Bacn (pronounced bacon) is the term given to electronic messages which have been subscribed to and are therefore not unsolicited but are often unread by the recipient for a long period of time, if at all. Bacn has been described as "email you want but not right now." Wikipedia, August 2009.

Reader's Digest suggest that bacn "should be called self-inflicted spam". Reader's Digest, January 2008.

I wonder what the next term will be?

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