The Beauty of White Space

White space is one of the most undervalued tools in content marketing.

What is white space?

• the area around a headline
• page margins
• vertical spaces between columns
• open space at the end of unjustified text
• paragraph spacing
• paragraph indentations
• spacing between lines

White space doesn't have to be white. It can be any colour and is really just a background.

Why is white space important?

White space allows text to stand out and provides a contrast. Think of headlines that capture your attention. Are they big, bold and surrounded by space? Have a closer look at the headline and you will see that it is the white space that has made it "jump" out from the page.

White space also gives the eye a chance to rest and draws attention to key points in your document. Less is more when you are trying to attract readers. Make it easy for them, by ensuring that you emphasise your message with plenty of white space.

Wordy thought for today:

Spotted Wombat is a comprehensive copywriting service in Brisbane, Australia. We provide writing for brochures, newsletters, websites, articles, white papers, press or media releases, blogs or any other writing that enhances your business.