Spotted Wombat

A lot of questions we get asked are about blogging. For example:

• How do I start a blog?
• What do I blog about?
• How often should I blog?

Although the above questions are important – the main question that prospective bloggers should be asking is “What does my audience want to hear?” It’s not about what you want to say, but rather who wants to listen to you.

The questions that prospective bloggers should be asking are:

Who am I targeting?

Are they new or existing customers? Perhaps they are the existing customers of your competitors. Whoever they are – you need to know upfront.

Do I enjoy writing?

Blogs are a written medium. If you dislike writing, you’ll probably dislike blogging.

Have I got time?

Consistent updates are crucial to the success of your blog. Three times a week is perfect, but weekly can be good - if it is consistent. Decide on your blogging frequency and stick to it. The worst thing you can do is start a regular discussion with your customers and then stop. Rather don’t blog at all if you cannot commit to regular postings.

What will my key message be?

If your message is “I am wonderful” – then please don’t start a blog.

What keywords will I use?

Research what people are looking for in your industry. Don’t try and reinvent the wheel (not at first, anyway).

Am I a technical dinosaur?

Blogging is easy, but you do need to have some idea as to how the Internet works and how to use online software. If you aren’t Internet-savvy, learn - or find someone to help you before you start your blog.

What is my ultimate goal?

Know what you want to achieve from your blog upfront. What do you want your blog to have achieved within one year from now?

A blog is a great way to engage with customers and maintain fresh content on your website. If you can confidently answer the above questions, then you will most likely find that your blog will add value to your business. Go for it.