Spotted Wombat

Are you hungry for content, but hate being sold to? Join the club.

We are bombarded with sales messages wherever we go. More information than ever before is now available at our finger tips. And yet, we are still content-hungry. Are we going to ever reach a stage where we reach a content overload? I don't think so. I think we'll just become more selective with what we read - and who we give our business to.

We want to know more about everything and the internet is the first port of call for most people when researching a topic. When was the last time you used an encyclopedia?

A 10,000% increase for internet devices since 1984

Internet-savvy clients want instant, relevant information they can trust. There are now over 1,000,000,000 internet devices in the world (compared to 1,000 in 1984), meaning that web content HAS to be specific and easy to find. Strategically written web content is critical to the success of your business - gone are the days of static webpages with long explanations about your organisation!

Social networking and active websites

Websites today form active links with your audience. The internet is fast becoming the most efficient way to engage customers and build or strengthen relationships. Social networking through Twitter and other social networking sites should be a vital part of your marketing plan, as well as creating and receiving valuable content through your blog.

Check out this video if you are not convinced about the power of internet marketing and social networking:

http://blog.junta42.com/content_marketing_blog/2009/03/change-is-coming-faster-than-you-think.html

Source: Junta42

Wordy thought for today:

The longest word in the English language, according to the
Oxford English Dictionary,
is pneumonoultramicroscopicsilicovolcanoconiosis.
The only other word with the same amount of letters is
pneumonoultramicroscopicsilicovolcanoconioses, its plural.