Does blogging generate more sales?
Everyone is capable of writing a blog, however not everyone has the time to blog consistently. If you are a small business owner, you'll realise that nobody knows your business as well as you do. Once you have decided to start a blog, you must be consistent. Blogging can be a cost-effective part of your marketing strategy. Committing to a weekly blog is a good start.
Remember that your blog doesn't have to be perfect, but it does need to provide value. A blog is content - and prospective customers are hungry for relevant content that provides expert information. Don't be tempted to blog about what you've had for dinner on your business blog. If you really feel the need to provide the details on your latest meal - start another blog. The truth is - nobody cares what you've just eaten. They do, however, care about themselves and the answer to their questions.
3 Tips to consider when starting a blog
1. Consistency
Consistency is key to creating a valuable and loyal following of clients, particularly if your blog is informative and easy to follow. By the time your prospective customers are ready for your services, they will already know a lot about your business and expertise. Giving you their business is really only the next logical step.
2. Blog every week
Marketing consultants initially believed that a weekly blog was sufficient. Now, it really is the minimum. In fact, many of my blogs REDUCE sales when blog posts drop to less than twice a week.
3. Reality tip
There are ways to get around regular blogging without you sweating over your computer each day. One way is to get your employees to each post one blog per week. A team of five, each blogging once a week - means daily postings for your blog.Or, hire a writer that is prepared to find out a little about your business and will blog on your behalf.
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- Anna Fogarty, Web and Flo
