Spotted Wombat

People don't read web pages the way they read printed materials. A website needs to grab a reader's attention immediately with a headline and a promise of useful information. 

Once your reader has started reading your web content, you've got to keep them engaged. Use bullet points, numbered lists and a combination of short and long sentences. It also pays to keep your paragraphs short.

Paragraph lengths

Have you ever looked at a Press Release? You'll notice that each idea or quotation is seperated by a double line space. It's similar with web content writing. Avoid long paragraphs and allow your readers' eyes to relax by providing plenty of spaces and white space.

Limit paragraphs to one idea

Ensure that your paragraphs only feature one idea. Your readers will find it easier to scan each paragraph and understand what each section is about. When readers get used to your style of writing, they will feel confident in scanning your page, paragraph by paragraph, and not feel as if they are missing anything important.

Spotted Wombat is a comprehensive copywriting and content marketing service in Brisbane, Australia. We get you online fast. We'll write your newsletters, websites, articles, white papers, press or media releases, blogs or ebooks. We'll also manage your mailing lists and provide detailed statistics for your email marketing messages. We can even design your website for you and give you access to update it as often as you like.