Spotted Wombat

I can honestly say - NO!! I have tried it and believe me, I ended up spending far too much time trying to keep picky customers happy for a few dollars. Although the initial thought was to generate new customers by promising a free set-up, or a free article - I found that these customers were actually costing ME money.

An advert promising something for free doesn't work with writers. It didn't take me too long to figure out how much time I was spending on the picky, smaller clients and how much time I was losing - when I could have been looking after my bigger clients.

Giving away any kind of writing is not sustainable. Writers, particularly copywriters, develop their product from scratch - it's impossible to stock up on unique web content as we don't know what we will be writing about until you tell us!

For a writer to give away a "buy one, get one free" - they have to do double the research, double their writing and in double the time. For half the cost.

 Of course, many writers, myself included, will offer deals like:

"When you commit to 20 articles per month, I will give you a Press Release for free and guarantee delivery by the 1st day of each month."

These deals work, because I've already landed the contract. I'm providing extra value for my client by giving them something they didn't expect. A press release and a time guarantee.

Wordy thought for today:

“Rhythms” is the longest English word without the normal vowels, a, e, i, o, or u.

Joanne Grey from Spotted Wombat is a copywriter based in Brisbane.