Spotted Wombat

Would you read a newsletter full of adverts?

I don't.

What are newsletters for, then?

Newsletters are just that: news. Getting back to basics and providing some short, useful and relevant information will get your client reading and absorbing content about your industry.

What's the point?

Providing reliable information for your client builds a relationship of trust. If you have no relationship with your client, they have no reason to buy from you ever again. If, however, you have been gently providing them with some relevant content regularly - their most obvious (and easiest) choice of provider will be you.

Marketing with newsletters

Make your marketing secondary in your newsletters. If clients think that you are wasting their time by pushing extra sales, they will click that delete button! Use your marketing as an addition to your content or news article and your newsletter will be far more successful.

Calls to action

A call to action is vital. But a call to action in every paragraph disrupts the content flow and annoys your customer. Be strategic about when and where you place you calls to action.

Wordy thought for today:

A ballet enthusiast is called a "balletomane."

Spotted Wombat is a comprehensive copywriting service in Brisbane, Australia. We provide writing for brochures, newsletters, websites, articles, white papers, press or media releases, blogs or any other writing that enhances your business.