Spotted Wombat

Often, the hardest part about writing a newsletter is figuring out what to include.

A newsletter is simply a collection of small details which, when added together, evolve into a powerful, targeted sales message.

Include the following segments in your newsletter:

News

Include current and relevant news items. Your newsletter should inform readers, rather than blatantly selling to them.

Theme

Choose a theme that is relevant to your industry. It could be a particular problem, or some common questions that need answering. Run this theme throughout your newsletter. 

Editorials

Articles that share an opinion encourage credibility, particularly if they disagree with news items or current happenings. Share your point of view.

Expert columns

Find an expert to write on a particular subject in every newsletter. The expert should be someone from your company and presented as such. If you cannot find an expert, write it yourself and include a byline.

Advertise and promote

Place advertisements strategically throughout your content. Design these professionally and make them noticeable. Write a short feature on the product or service you are advertising, perhaps by including a case study. Client reviews work well here, too. Do not ever make up a review. Ever. It's false advertising, unethical and you will certainly lose credibility. If you can't find any reviews on your product, ask your clients for one. Ask for reviews on your blog (make it clear when posting that it may be published elsewhere) or on message boards.

Ensure that your newsletter is informative and pleasurable to read. Bring a smile to someone's day by including something humorous. Don't fill your newsletter with photos of your staff, praise for your organisation and information that means nothing to your clients.

A newsletter is just that - it provides news.

Wordy thought for today:

Spotted Wombat is a comprehensive content marketing and copywriting service in Brisbane, Australia. We provide writing for brochures, newsletters, websites, articles, white papers, press or media releases, blogs or any other writing that enhances your business.