Web content writing tip

Writing for the web is different to other forms of writing.

Visitors to your website have a limited attention span, in fact -  you are lucky if they give you 4 seconds of their time before hitting their back button. People read 25% slower from a screen than from a printed page.

Writing for the web

This means that your web-writing needs to:

1. grab the reader's attention immediately
2. keep them engaged long enough to make them interested in your site
3. be easy to read and easy to understand

Effective internet writing

The best way to ensure good web-writing is to:

• use shorter paragraphs and break them into thoughts
• get to the point quickly
• use short sentences
• use Plain English 
• use simple words wherever possible: Utilize use - don't use utilize
• use bulleted-lists and headings

KISS - Keep it short and simple.

Wordy thought for today:

Deliver me from writers who say the way they live doesn't matter. I'm not sure a bad person can write a good book. If art doesn't make us better, then what on earth is it for - Alice Walker.

Spotted Wombat is a comprehensive copywriting service in Brisbane, Australia. We provide a complete, online presence for your business.