Spotted Wombat

We can write web content by following the simple rules that buskers use to engage their crowds.

I've just read the inspiring book "Top Performer" by Stephen C. Lundin and Carr Hagerman.

Jim, a bored and exhausted salesperson with impressive results, discovers that the way to maintain sales and generate new business without the slog can be learned from consulting a busker.

Busker "Rat Catcher" shows Jim how to engage his audience, involving them and using the natural energy that appears during his live shows.

Jim realises that he preaches to his clients, by providing slick, perfect presentations. He seldom allows them to participate in his sales pitch.

Once Jim simplifies and changes his way of "pitching", he finds that he enjoys his work once again - and his sales improve.

If we want to write web content that sells, we need to make it simple. It must be short and snappy, encouraging activity. Our content should engage the reader. Readers of internet copy are active - they need to be active within your site and not actively clicking the back button.

This book is a great example of bringing things back to basics.

Wordy thought for today:

The act of snapping your fingers is called "fillip."