Writing Newsletters: Keep them short and clean
Writing your newsletter is often a task that gets left at the bottom of the pile. Small business owners in particular are too busy working in their business during the day -
and the last thing they feel like doing at night is a newsletter.
One way you can make it easier for you is to start off small. If you start off by taking a small steps, it will be easier for you to manage and maintain. Keep it short, clean and slow.
Keep it short
Grab your customer's attention by a short, sharp description of what you are offering. Once your customer is interested, provide the detailed information as clearly and as briefly as possible.
Keep it clean
Keep your newsletter layout clean. Use short messages, compelling your customers to pursue a particular product or service. A few, well-written short messages in your newsletter will be far more effective than a single advertising blurb about your company.
Keep it slow
Start off with a short email message bimonthly. Focus on one product, or provide one piece of information. Besides, your customers are more likely going to read a short message from you instead of a long, rambling sales letter.
Once you've mastered a consistent message to your customers on a bimonthly basis, you can try adding another topic, or some images to your messages. Consistent, valuable information is what counts the most.
- Thought for today:
- Definition of a PROOF-READER, n. A malefactor who atones for making your writing nonsense by permitting the compositor to make it unintelligible. - Ambrose Bierce, The Devil's Dictionary