Writing your brochure copy

Brochure copy

Writing brochure copy need not be difficult. Here are 5 things you need to know before writing copy for your brochure:

1. Benefits first

Always provide the benefits to the customer first, before anything else. Think "WIIFM?(What's in it for me).

2. Entice and encourage

Entice the reader to read more, by providing good flow between the pages of your brochure.

3. Plain English

Use simple language. Plain English is easy-to-understand and memorable - and not all of your clients may have English as their native tongue.

4. Avoid technical jargon

Your clients don't need to know about all the technical details of your product in your brochure.

5. Avoid boring company history

Nobody cares about the founder of your company who walked 10 miles through the snow. Use a brief sentence like: "We have been providing people with emergency, after-hours plumbing service in Brisbane for 35 years" and leave it at that.

Wordy thought for today:

'This before all: ask yourself in the quietest hour of your night: must I write?  Dig down into yourself for a deep answer.  And if this should be in the affirmative, if you may meet this solemn question with a strong and simple, I must, then build your life according to this necessity.' Rainer Maria Rilke

Spotted Wombat is a comprehensive content marketing and copywriting service in Brisbane, Australia. We provide writing for brochures, newsletters, websites, articles, white papers, press or media releases, blogs or any other writing that enhances your business.