Your blog: Get to the point

What do you want your readers to remember once they have finished reading your blog? Chances are they are not going to remember the 10 benefits of why your product is the best. They'll remember one point (if you're lucky). Stick to your key message. 

Key message

Think of the one key message that needs to stick in the minds of your readers after they have finished your blog. Got it? Now, stick to it throughout your blog. Rephrase it, reference it and provide examples for it.

Supporting messages

Add plenty of other reasons to why your product or service is best, supporting your key message. Often, there are many benefits to a single product or service, but one benefit stands out. The other benefits take a subservient role to your key message.

Key message and benefit

Ensure that your key message is linked to a compelling benefit. Repeat your key message by choosing an appropriate image and aligning your title to your key benefit.

Wordy thought for today:

Being a poet is one of the unhealthier jobs-no regular hours, so many temptations! - Elizabeth Bishop

Spotted Wombat is a comprehensive copywriting and content marketing service in Brisbane, Australia. We provide writing for brochures, newsletters, websites, articles, white papers, press or media releases, blogs and anything else that you may need a writer for.