Spotted Wombat

We all know that the internet is often the first place that your customers find you. Or... is it where they find your competititors?

Marketing has changed. According to IBM and the University of Bonn, 71 percent of consumers use their PC for more than two hours per day during their personal time, as opposed to 48 percent spending that much time watching TV. If the old tried and true approaches are no longer working, how do you adapt to a changing philosophy of marketing?

The good news is that it’s easy. If you consistently provide the information that people are looking for, you will be seen as an expert in your industry. Any business can, with high-quality content, be just as effective in search engine rankings as its competitors. Google looks at the quality and consistency of your content, not the size of your business, or how well you perform on the stock exchange.

This is where a good copywriter can partner with your business and create a keyword-rich content strategy that will boost your Google rating. Sure, most people can write about their business. As a copywriter in Brisbane, I've found that business owners have great intentions but no time to follow through on their plans. Consistency and relevancy is key to online success. A copywriter can help you with this. Obviously, the more you do online - the more your business will benefit. However, it's not only volume. It's strategy, too. If your website is pretty, but no pages are indexed by Google, then what's the point of your website? If you write wonderful online articles, blogs and newsletters, but neglect to correctly map the keywords - your job will be tedious and time-consuming.

Copywriters can generally work within your budget, although don't expect quality writing from any good Australian copywriter for the same price as plagiarised writing from some international countries. Good copy costs money. It also costs more money for us to edit and rewrite content that you may have sourced from cheap content providers whose main language is not English.

Quality copy is easy to read and understand. It's also easy to find on the internet, if it is done with both human readers and search engines in mind.

Spotted Wombat is a Brisbane copywriting studio specialising in copywriting services for websites, blogs, brochures, newsletters, advertorials, articles and social networking sites.