Spotted Wombat

Brandkarma is a feedback website, which, according to founder Craig Davis, was launched to "help everyone make better brand choices and influence brand behaviour for good". 

Most websites will have glowing customer testomionials. Why? Because no company is going to publish any negative feedback about themselves... Read more >>

A whopping 78% of 26,000 people surveyed* said that amongst all advertising, customer recommendations were the most credible in making purchasing decisions. The bottom line is that customers need to trust businesses and businesses need customers to trust them. Read more >>

Let's get back to basics. You need customers. Wouldn't it be nice to get to know them a little, too? Content marketing allows you to form relationships where you are seen as a TRUSTED expert in your industry. Read more >>

Traditional marketing vehicles (such as newspapers and TV) are getting less share of voice, which means that they will be less helpful in getting your message in front of your customers.

Marketing has changed. Read more >>

6 Steps to Content Marketing

Author and change catalyst, Seth Godin, is an avid believer in the power of Content Marketing.

Seth recently listed 6 specific steps to success Read more >>